RED OCTOPUS

Red Octopus was an award winning academic project completed while at IADT. The assignment was to create a full branding and package design for a fictional Pacific Northwest craft beer. The goal was to design a package that would have impactful shelf presence and stand out from the competition. The name Red Octopus was chosen to represent the Puget Sound region. The unique design reflects the beaches and water of the Puget Sound area. The tagline ‘Cool Beach Refreshing’ was created to tie into the beach theme. The design included the six pack carrier, bottle labels, and a table tent that you would find in local restaurants.
2014 Student Gold ADDY Award – Seattle
2014 Student Silver ADDY Award – Regional